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Thank you for this article. There's in fact something called Education Marketing. It's precisely for the types of products and services that need a little (factual) explaining. Done correctly, it's far from the overpromising, flashy, and psychological tricks conventional marketing would use to sell their products or services. Absolutely agree that - despite good intentions - Intermittent Fasting Bar's marketing campaign may have missed the mark here. Thanks for bringing attention to it.

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